Let's Fight Dengue

This anti-dengue community project was done in collaboration with three of our partner agencies, Free Flow Productions, Avantworks and Fuse Asia, together with the award-winning photographer, JING.

Dengue fever is one of the most common mosquito-borne viral diseases in the world. There is no cure for it so prevention is key.

e believe it's preventable with the help of individuals and their influence within communities.

With this campaign, our goal was to help Singaporeans integrate dengue prevention into their daily routine through fun and engagement.

Website

Posters

We placed quirky posters within neighbourhoods to spread the message. It featured groups called SWAT SQUADS, who have banded together to fight dengue within their communities.

The Swat Squad Kit

This comprised of educational material, prevention tips, as well as reminder aids in the form of stickers to help keep their homes safe. This was distributed to homes and schools in selected neighbourhoods in Singapore.

All campaign material can be downloaded from the website letfightdengue.org

Activation in Schools

We collaborated with primary schools and created a four-week holiday assignment for students. The project was incorporated into the schools' extra curricula initiatives and kids were rallied into our dengue fighting force.

Their task was to ensure their parents carried out prevention measures at home. Nothing like a little reminder from a little mister/miss bossy boots to get parents moving! After completing the project, the kids were rewarded with 'bragging rights' in the form of badges.