IKEA FESTIVE

We've worked on quite a few festive season campaigns for IKEA.
Here are 3 highlights.

Chinese New Year Goats Campaign

Our Chinese New Year campaign was a brilliant excuse to get punnerific and plague media channels with an overdose of cuteness and lame.

Print

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Microsite

View the site here.

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Radio

Chinese New Year Zodiac Campaign

One of the common gripes about IKEA is that it’s hard to put things together with so much choice. So when it came to promoting storage solutions for Chinese New Year, we decided to help people buy IKEA a little easier - through their zodiac sign.

Microsite

Using the visual language and tone commonly used in zodiac books and websites, all users had to do was click on their zodiac sign or enter their birthdate to get a forecast for the year and products compatible to their sign.

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Zodiac Forecasts

Store

Outdoor

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Radio

Print

Digital Advertising & Social Media

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UNWRAP CHRISTMAS

The most fun part of Christmas is prepping for it. With a gazillion deals to promote during the festive season, this integrated campaign was all about inspiring people to plan, shop and countdown to Christmas with IKEA.