IKEA Bedroom Stories 

Most people with space constraints or messy bedrooms don't even know how to start managing their space. So when it came to promoting IKEA's bedroom solutions, we thought we'd do exactly that - show how. 

 

Web Films 

IKEA Bedroom Stories – Frank the Cosplayer 

IKEA Bedroom Stories – Michelle

 

Print - Retail

Created to sell the star wardrobe of the campaign, PAX.

 
 

Outdoor

Digital & Mobile Advertising

 

Campaign Media Coverage

The Cosplayer film was particularly well-received by Cosplay communities and media around the world. Here are some highlights:

 

MEDIA 

CREATIVITY ONLINE

http://creativity-online.com/work/ikea-frank-the-cosplayer/34163

 

PSFK

http://www.psfk.com/2014/03/ikea-performs-on-the-spot-bedroom-organizations-transformations-video.html#!zn8Fp

 

DESIGN TAXI

http://designtaxi.com/news/364350/IKEA-s-New-Campaign-Transforms-People-s-Bedrooms-On-The-Spot/

 

CAMPAIGN BRIEF ASIA

http://www.campaignbriefasia.com/2014/03/bbh-asia-pacific-releases-ikea.html

 

CAMPAIGN ASIA PACIFIC

http://www.campaignasia.com/Video/374627,Ikea+helps+transform+bedrooms+into+fertile+ground+.aspx

 

MARKETING ONLINE

http://www.marketing-interactive.com/ikea-makeovers-make-better-use-space/

 

MUMBRELLA

http://mumbrella.asia/2014/03/ikea-invites-singapore-make-space-better/

 

ADLAND

http://adland.tv/commercials/ikea-frank-cosplayer-2014-200-singapore

https://www.mediabistro.com/agencyspy/ikea-transforms-cosplay-mess_b62050

 

MOREABOUTADVERTISING

http://www.moreaboutadvertising.com/2014/03/facebook-and-ikea-discover-joys-of-cosplay-community/

 

ADS OF THE WORLD

http://adsoftheworld.com/media/online/ikea_bedroom_stories_frank_the_cosplayer

 

LITTLEBLACKBOOKONLINE

http://www.lbbonline.com/news/ikea-cleans-up-clutter-in-bedroom-stories/

http://www.lbbonline.com/news/your-shot-cosplay-and-one-room-squeeze-in-ikeas-bedroom-stories/

 

BLOGS & TABLOIDS

http://comicsgrinder.com/2014/03/06/ikea-and-the-cosplayer

 

http://comicsbeat.com/singapore-cosplayer-find-room-for-all-his-mecha-parts-in-amazing-ikea-ad/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+comicsbeat%2FpJEF+(The+Beat)

 

http://nerdreactor.com/2014/03/06/ikea-features-cosplay-in-its-latest-video-ad/

 

http://www.crunchyroll.com/anime-news/2014/03/06/video-ikea-promo-explores-cosplayers-bedroom-clutter-problems

 

http://www.realmofgaming.com/news/Frank-the-Cosplayer-IKEA-Bedroom/2099.html

 

http://fooyoh.com/menknowpause_lifestyle_living/12966931/you-wont-believe-what-ikea-did-to-this-cosplayers-messy-room-video

 

http://www.woodworkingnetwork.com/wood-blogs/closets-blog/home-storage-michaelle-bradford/IKEA-Creates-Storage-Space-for-Costume-Closet-249296021.html#sthash.h3WR61ae.dpbs

 

http://en.rocketnews24.com/2014/03/12/cosplay-attains-mainstream-status-in-ikea-singapores-latest-online-campaign/

 

http://fashionablygeek.com/costumes/cosplayers-ikea-has-plans-to-orangize-all-your-stuff-video/#!zuRLI

 

In Portugese:

http://exame.abril.com.br/marketing/noticias/ikea-soluciona-problemas-de-espaco-em-bedroom-stories

 

In Chinese:

http://gnn.gamer.com.tw/2/94162.html