IKEA Social
We led the creative output on IKEA Singapore’s and IKEA Malaysia’s Facebook pages at BBH, which often led to recognitions in global media, raising the profile of the brand, and increasing the fanbase and engagement rates on social. Here’s a snapshot of what we did.
IKEA Valentines
A cheeky little social post and in-store poster we created to promote chairs on Valentine's Day.
Press highlights
“Creativity pick of the day” Adage | adweek | creativity online | campaignbriefasia | huffpost | mashable | mumbrella | the inspiration room |
Facebook Post
In-store
Chinese New Year Social Campaign:
What does the horse say?
2014 is the year of the horse. We simply could not get into the new lunar year without a silly horse joke. Neigh way. So on Facebook, we invited IKEA fans to submit a photo of their homes to be judged by a horse for a chance to win an $88 voucher.
Our fictitious character, was called Master Horsepicious, and branded a home interior expert. Vouchers were given away at the horse’s whims and fancies randomly throughout the 3-day competition. The horse interacted and teased fans in real-time. No one knew who would win because no one could predict what the horse would say. That kept fans engaged.
The work reached over 800,000 people, and was shared over 4,500 times, without a single cent spent on media.
See the full commentary on the post here.
Fit for Royalty
A cheeky post to mark the arrival of Prince William and Princess Kate to Singapore.
Valentine’s Day Product Album
Earth Day Product Album
Earth Day - Seed Paper
Just for Earth Day, we created sleeves for IKEA gift cards from seed paper. People could win them by sharing an eco-friendly tip on Facebook.
View the post here.