Levi's Kids Little Monsters

Our second campaign for Levi's Kids. Kids dream of monsters. Kids love playing monsters. Some kids really want to be monsters. Why not base our campaign on precisely that?

We collaborated with uber cool photographer, Xuan Ong, who brought the vision to life.

 

The Work | Print, Outdoor & POS

 
 

POS Video

We ended up with over 600 shots. So we made four videos that could run on digital posters in malls. Special thanks to musicians Dan, Jazz, Mikey and Wincy at Liquid Post, Manila for creating the tracks. 

 

The Making of Video

This was probably the least stressful shoot we've ever been on. The kids kept us laughing. No tantrums. No drama. Super professionals. 

 

China Cover Feature

It was pretty cool to get our work featured on the cover of the Chinese magazine, Modern Advertising.