Spotify “Transform Any Moment”
The challenge was to grow usage of Spotify in 3 key markets in South East Asia - The Philippines, Thailand and Indonesia. We were tasked specifically to make films for broadcast to build mass appeal. Taking a hyper-localised approach, we collaborated with top film directors, musicians and talents from each market to capture nuances and humour unique to each country. The campaign message - with Spotify, you can turn any dull or awkward moment into a better one - was also transcreated and customised for each market.
Role: Creative Director
Thailand
Prod House: Mum Films
Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Indonesia
Prod House: The Sweet Shop
Director: Imam "Bendolt" Darmawan
Executive Producer: Penny Woo
The Philippines
Prod House: Arcade Film Factory
Director: Marius Talampas
Executive Producer: Paula Collado