Surf Fabric Conditioner 2012/2013
A follow up campaign from the brand launch we did in 2010. Our client loved the new direction in humour so much we ended up making two ads.
Bus
Director: Robin Walters, Curious Film
Production: Hot & Fresh
Music: Liquid Post
Surf Fabric Conditioner Brand Launch TVC
In 2010, we were tasked to introduce Surf Fabric Conditioner to Filipino housewives. The ad was well received and it contributed to a 4% market share within two months of launching.
Sniffathon
Director: Robin Walters, Curious Film
Production: Unitel Productions
Sound: Liquid Post
Jingle of the Year
This isn't a Cannes contender. But it was great to know a jingle we created in 2013 for a new edit of the ad above was voted No.1 in the Philippines last year. We stripped on a new song "Pinalaki", which essentially means "big" in Tagalog, to promote bigger packs. Nothing like meme approval.
Meme Video links: