Vaseline
Our work for Vaseline covers the Asia Pacific region, including Bangkok, Indonesia, Australia and New Zealand. Here are some of them.
Vaseline 24-Hrs (Print Campaign)
Our brief was to showcase the strength of Vaseline Total Moisture, a body lotion that delivers 24-hour nourishment to the skin.
We didn't want to create another "woman-applying-product-in-ecstasy-ad". So we thought pretty hard about how could we make it different and yet appealing to women.
The shoot was as much a great learning experience as it was fun. We got to collaborate with photographer, Xuan Ong, again. We mucked around with 1000-litres of UHT milk with an 18-hr shelf life. We soaked our model in contorted positions for 16 hours. And we amassed a fair bit of technical knowledge by shooting each scene for real. It's just another week in advertising.
How We Did It
The tricks of the trade.
Vaseline Aloe Fresh (TV)
A summer 2011 ad for Australia and New Zealand. With rainy, unpredictable weather in Asia, we ended up in Hungary where we shot for 18 hrs. It was a nerve racking shoot because the weather in Hungary didn't love us very much either. Sunny. Cloudy. Sunny. Cloudy. Sunny. Cloudy. We were that close to coming back with an ad for autumn.
Director: Rajay Singh
Production: Directors Think Tank
Sound: Fuse Asia
Vaseline Total Moisture (TV)
Created for the Asia Pacific region.
Director: Antony Redman
Production: Big Blue Production
Sound: Song Zu
